Bill Murray has a new movie coming out called "New Worlds: The Cradle of Civilization". Cool. But how does he go about promoting the new movie? With TV interviews? Nope. Radio interviews? Nope. A splashy cover on a magazine? Nope! So how does he do it? With guerilla marketing, of course!
What do I mean by "guerilla marketing"? Well everyone is talking about Bill Murray because he decided to just show up in Washington Square in New York and serenade the crowd! It's just one of those moments that goes viral because EVERYONE wants to see Bill Murray and be Bill Murray's best friend. Because he is awesome! Seriously awesome.
What the heck is the new movie about? Oh...just Bill Murray, cellist Jan Vogler, violinist Mira Wang and pianist Vanessa Perez rocking out at the ACROPOLIS in Greece! Sounds awesome, right? It';s music, spoken word and some humor too!
Check Bill out in Washington Square in the clip below!